Scott Brinker is the co-founder, president and CTO of ion interactive, a provider of post-click marketing and conversion optimization software. ion’s software has been adopted by hundreds of organizations worldwide, like American Greetings, DHL, eMusic, Intuit and Juniper Networks.
At ion, Scott leads product development and technology operations. He also evangelizes the benefits of post-click marketing, frequently speaking at industry events such as SES, SMX, Pubcon and Search Insider Summit. He writes a regular column on conversion science for Search Engine Land, and he is co-author of the book “Honest Seduction: How Post-Click Marketing Turns Landing Pages Into Game Changers.”
Before co-founding ion, Scott led a technology consulting practice focused on Web applications for companies such as CBS Sportsline, Fujitsu, Siemens and Tribune. In the days before the Web, he was the president of Galacticomm, one of the largest BBS (bulletin board system) software companies.
Scott also is an advocate for the emerging profession of “marketing technologists” — technologists and engineers who work directly in the marketing department. He writes a blog on marketing technology management called Chief Marketing Technologist at www.chiefmartec.com. He has a B.S. in computer science from Columbia University and an MBA from MIT Sloan.