Shel Israel, Transformation Group, LLC

Shel Israel is TG’s business partner. He anticipates how tech will impact business processes. He is also a global keynoter focusing on mixed reality’s impact on business. He has spent half his career as a tech business journalist at publications that include Forbes, BusinessWeek and Business Insider.

The other half was as a tech marketing and communications consultant. He began at the legendary Regis McKenna, Inc., and later served as Ketchum PR’s senior vice president for consumer technology worldwide.

For 17 years he owned and led SIPR, an agency specializing in launching tech startups. His first startup was Sun Microsystems. Over the years he played key roles coaching entrepreneurs on business presentations and even wrote a book on it.

As a PR strategist he played a role in introducing and popularizing such enduring categories as desktop presentation and mapping, PC sound and relational databases.