Any solid business model will provide comprehensive details about partnerships, activities, revenue streams, and more. How a company will reach its key market segments, maintain customer relationships, and sustain a value proposition are crucial to designing a model that lures investors. The tricky part is: No two business models should be exactly the same, and there is no strict format for how a business model should be created. Multi-sided models, franchises, freemium models--these are all excellent models for designing a specific kind of business.

Palo Alto Software founder Tim Berry surveyed 2,877 startups and found that companies with completed business plans were twice as likely to secure capital or a loan (36% to 18%) and much more likely to actually grow their business (64% to 43%). Despite evidence that business models are a crucial element to a successful business, as early as five years ago, roughly 1 in 5 businesses had never even created a business plan.

Today, companies must have a 360-degree understanding their markets in order to develop products and services that their customers will want to buy. Without the proper intelligence, it will be unlikely a company can develop the right product, price it correctly, and then scale the business if the time comes to do so. This is a fundamental challenge every startup faces, and, increasingly, large companies must rethink their own business model in order to address market disruption.

We spoke with the world’s leading experts from companies such as 7Summits, Strategyzer, and Storm Ventures about the different ways to approach creating or changing a business model, the best methods for securing funding, and why these initiatives are more complicated than they’ve ever been. Watch our videos to help you determine your next step for creating the ideal model for your company.