Marketers should no longer find satisfaction in simply driving personalized experiences to customers. The key to delivering truly unique experiences is relying on data and dynamic solutions to provide customers with authentic, singular experiences based on their interests, habits, and preferences. Companies that don’t maximize their usage of cutting edge digital marketing tools will soon find their communications to be lacking in impact and failing to generate responses.
Customers are cognizant of companies that fail to provide satisfying digital marketing experiences and they reward companies that do. Eighty-one percent of customers have closed a browser or exited a webpage because of a pop-up ad, according to HubSpot. Campaign Monitor research shows that emails that display incorrectly on mobile are deleted within three seconds. Conversely, the ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for half of all marketers, according to Ascend2. Marketers have become so forward-thinking in how they use technology to master digital campaigns, that PwC named AI one of the eight essential technologies for business, and 31% of companies are using AI to garner better data for customer experiences, according to Adobe.
By making use of digital marketing solutions such as SEO tools, content marketing platforms, lead generation software, and more, companies are giving themselves the instruments required to reach tomorrow’s customers. Companies such as Adobe, HubSpot, Lithium, Salesforce, and more provide marketers with digital tools that make real-time, data-driven, personalized marketing a reality for even medium-sized businesses.
Watch these videos to learn about the best strategies for taking digital marketing to the next level. Hear what industry experts have to say about where the digital marketing landscape is headed, and listen for the best tips of where to get started and how to stay competitive in your specific industry.