Some might say the problem is the enterprise software industry has gone "all Spock." What’s the remedy? Engage with customers and create engaging solutions.
Saving the Dry, Lifeless Soul of Enterprise Software
In some way, Louis Columbus sums up the problem for himself, Esteban Kolsky, and Ray Wang when he says "Let’s not go all Spock." It’s time to embrace being human. This means engage with your customers so that you really understand how to help them. It means creating products / services that are engaging for its users.
Published Date: Aug 31, 2015
Author: Michael Krigsman
Episode ID: 279