Digital Marketing
Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
CMO Role 2022: Marketing Investment and Strategy
What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments? Gaurav Chand, the CMO of Cognizant talks about technology investments, customer experience, the importance of brand, talent hiring and retention, experiential marketing and using data for decision-making.
How to Sell and Negotiate a Book Publishing Contract
Writing a book is hard but selling it can be even harder. To help navigate this process, one of the top literary agents in New York shares practical advice on marketing and selling your book.
Crisis Media Training: Save Your Career with a Crises Communication Plan
Crisis communications and reputation management are central parts of media training. Companies face reputational risks every day, but few are ready to respond appropriately when a crisis hits. In this episode of CXOTalk, the former Chief Communications Officer of United Rentals explains how to prevent PR nightmares and offers many crisis management and communication examples.
How to Tell Authentic Brand Stories with Video
Digital storytelling with video has become an essential skill for business leaders and brands. In this episode, executive storyteller and industry analyst, Michael Krigsman, speaks with David Hoffman, a successful brand storyteller and documentary filmmaker to learn inside secrets on how to tell a compelling brand story with video.
How to Get a Book Publishing Contract
How can you find a publisher to publish a business book? One of the top literary agents in New York City explains, on this episode of CxOTalk.