Digital Marketing

Who's Using Digital Marketing Technology to Improve Customer Outreach?

CXOTalk Episodes on Digital Marketing

Jun 03, 2022 | Views

CMO Role 2022: Marketing Investment and Strategy

What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments? Gaurav Chand, the CMO of Cognizant talks about technology investments, customer experience, the importance of brand, talent hiring and retention, experiential marketing and using data for decision-making.

Jun 03, 2022

Oct 08, 2021 | Views

How to Sell and Negotiate a Book Publishing Contract

Writing a book is hard but selling it can be even harder. To help navigate this process, one of the top literary agents in New York shares practical advice on marketing and selling your book.

Oct 08, 2021

Jan 08, 2021 | Views

Crisis Media Training: Save Your Career with a Crises Communication Plan

Crisis communications and reputation management are central parts of media training. Companies face reputational risks every day, but few are ready to respond appropriately when a crisis hits. In this episode of CXOTalk, the former Chief Communications Officer of United Rentals explains how to prevent PR nightmares and offers many crisis management and communication examples.

Jan 08, 2021

Dec 06, 2019 | Views

How to Tell Authentic Brand Stories with Video

Digital storytelling with video has become an essential skill for business leaders and brands. In this episode, executive storyteller and industry analyst, Michael Krigsman, speaks with David Hoffman, a successful brand storyteller and documentary filmmaker to learn inside secrets on how to tell a compelling brand story with video.

Dec 06, 2019

Oct 11, 2019 | Views

How to Get a Book Publishing Contract

How can you find a publisher to publish a business book? One of the top literary agents in New York City explains, on this episode of CxOTalk.

Oct 11, 2019
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