Jason Lemkin discusses why great investment opportunities for VCs exist in unexpected market niches.

Promising SaaS Startup Opportunities

I say don’t look at the past and don’t be jaded, because in SaaS, since everything has been SaaS-ified in a way that was even in a years ago, things that a couple of years ago would have been too niche or too small or not too niche, too small today. So actually I have no prejudices, in fact what I don’t want to do is invest in another CRM, ERP, HCM – I don’t even like those acronyms. Even although as we know on CxOTalk, that’s where all the money is, right. And of course there will be great CRM companies.

But the real reason I  like to do CRM, ERP, and HCM is that five or six years ago nothing else was being done, right. Look at whose idea it was, right. today, the markets are a 100  times bigger, so you can have vertical CRMs, and you have 100 things that are actually ERPs, but industry specific – they all do nine figures in revenue.

So I actually don’t you know – I have the opposite view, which is have an open mind and watch things that flow and just try to learn why because the world is different.