Kare Anderson explains three key components of powerful communication. Empathy, clarity and specificity are essential when trying to sway other people.
Three Components of Powerful Communication
Powerful communication is showing empathy, clarity and specificity, to understand the people you seek to sway and to show that you show the picture of the world their way or some situation, and then say how you’re going to make that world better or how you see a role for them in your story that they may want to be pulled over and work with you on something.
Powerful communication is something that’s specific and relevant to the other people so they trust you. It has warmth and then competence, and not the reverse.