For the last couple of decades, established companies have optimized their operating model for leanness and lost their capacity to innovate. Steve Blank promotes Lean Innovation Management as a way to rebuild the innovation engine.

Who Benefits from Lean Innovation Management

The target population for Lean Innovation Management is executives in existing companies who want to learn how to make innovation happening again with innovation happening faster, cheaper, and with less drama and turmoil. We now know how to build innovation engines inside of large corporations, and it’s something we kind of outsourced and almost got rid of as part of our DNA for the last couple of decades. We now not only know how to get it back, but we know how to get it back better than ever.