CXOTalk produces video content for an attentive and influential audience. We went live with our first show in March, 2013 and the first guest was Guy Kawasaki.
Some important stats tell the story of CXOTalk today:
- Total videos produced: 600+
- YouTube subscribers: Approximately 6,000
- Video minutes watched: Approximately 17.5 million
- Podcast downloads and listens: Over 260,000
- Typical video views: Approx 8,000
“We are getting very good feedback on CXOTalk here at IBM, to the point where the direct sales force wants to use the replay to inform their C- customers.” -- IBM
Social Media Followers
Social media is a core part of our mission to share the great stories of our guests. As a result, our social media audience is large and growing.
- @cxotalk: 4,300
- @mkrigsman: 33,500
LinkedIn followers: 13,000
Spreaker podcast followers: 25,000+
The audience for CXOTalk consists of professional business decision makers. The audience is self-selecting because our focus is tightly on the impact of digital disruption and change on business. We don't talk politics or the latest techno-fads and our audience expects relentless, top-quality content all the time.
Typical job titles for CXOTalk viewers include:
CEO, CMO, CIO, COO, CRO, CTO, Chief Content Officer, Chief Customer Officer, Chief Digital Officer, Director of Digital Marketing, SVP of Marketing, Integrated Marketing Communications, Data Scientist, and Project Manager.