Digital Marketing

Who's Using Digital Marketing Technology to Improve Customer Outreach?

CXOTalk Episodes on Digital Marketing

Dec 08, 2023 | 22,180 Views

CMO Strategy: Marketing in the AI Era

Join CXOTalk episode 817 with Greg Stuart, CEO of MMA Global, to explore AI in marketing, CMO challenges, and the future of customer experience.

Dec 05, 2023 | 22,180 Views

May 12, 2023 | 14,852 Views

Quantitative Marketing: Data-Driven Strategies and Challenges

Dive into Quantitative Marketing Strategy with CXOTalk episode 787, featuring experts Prof. Oded Netzer & CMO Amy Jaick from Columbia University business school. Uncover insights, techniques, AI's role, and ethical data usage for marketing professionals and business leaders in the digital age.

May 08, 2023 | 14,852 Views

Jun 03, 2022 | 16,369 Views

CMO Role 2022: Marketing Investment and Strategy

What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments? Gaurav Chand, the CMO of Cognizant talks about technology investments, customer experience, the importance of brand, talent hiring and retention, experiential marketing and using data for decision-making.

Jun 03, 2022 | 16,369 Views

Oct 08, 2021 | 9,898 Views

How to Sell and Negotiate a Book Publishing Contract

Writing a book is hard but selling it can be even harder. To help navigate this process, one of the top literary agents in New York shares practical advice on marketing and selling your book.

Oct 08, 2021 | 9,898 Views

Jan 08, 2021 | 13,400 Views

Crisis Media Training: Save Your Career with a Crises Communication Plan

Crisis communications and reputation management are central parts of media training. Companies face reputational risks every day, but few are ready to respond appropriately when a crisis hits. In this episode of CXOTalk, the former Chief Communications Officer of United Rentals explains how to prevent PR nightmares and offers many crisis management and communication examples.

Jan 08, 2021 | 13,400 Views
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