Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
Dive into Quantitative Marketing Strategy with CXOTalk episode 787, featuring experts Prof. Oded Netzer & CMO Amy Jaick from Columbia University business school. Uncover insights, techniques, AI's role, and ethical data usage for marketing professionals and business leaders in the digital age.
What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments? Gaurav Chand, the CMO of Cognizant talks about technology investments, customer experience, the importance of brand, talent hiring and retention, experiential marketing and using data for decision-making.
Writing a book is hard but selling it can be even harder. To help navigate this process, one of the top literary agents in New York shares practical advice on marketing and selling your book.
Crisis communications and reputation management are central parts of media training. Companies face reputational risks every day, but few are ready to respond appropriately when a crisis hits. In this episode of CXOTalk, the former Chief Communications Officer of United Rentals explains how to prevent PR nightmares and offers many crisis management and communication examples.
Digital storytelling with video has become an essential skill for business leaders and brands. In this episode, executive storyteller and industry analyst, Michael Krigsman, speaks with David Hoffman, a successful brand storyteller and documentary filmmaker to learn inside secrets on how to tell a compelling brand story with video.