Digital Marketing
Who's Using Digital Marketing Technology to Improve Customer Outreach?
CXOTalk Episodes on Digital Marketing
CMO Strategy: Marketing in the AI Era
Join CXOTalk episode 817 with Greg Stuart, CEO of MMA Global, to explore AI in marketing, CMO challenges, and the future of customer experience.
Customer Experience and Brand Strategy at T-Mobile
The President of T-Mobile's Consumer Group discusses brand strategy, customer experience, and the "Un-carrier" stance's impact on business and customer satisfaction.
CXO's Guide to Effective Storytelling in Business
Join CXOTalk Episode #794 with Josh Bernoff, author and industry analyst, to explore storytelling in business. Learn how to write great narratives, based on empathy, for sales, marketing, and persuasive business communications.
Quantitative Marketing: Data-Driven Strategies and Challenges
Dive into Quantitative Marketing Strategy with CXOTalk episode 787, featuring experts Prof. Oded Netzer & CMO Amy Jaick from Columbia University business school. Uncover insights, techniques, AI's role, and ethical data usage for marketing professionals and business leaders in the digital age.
CMO Role 2022: Marketing Investment and Strategy
What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments? Gaurav Chand, the CMO of Cognizant talks about technology investments, customer experience, the importance of brand, talent hiring and retention, experiential marketing and using data for decision-making.