UPCOMING
Friday, Sep 28, 1:00pm ET
San Jose Sharks: Customer Experience in Sports
Friday, Oct 12, 1:00pm ET
Industrial Internet of Things and Digital Transformation
MEDIA AND EDUCATION PARTNERS
No front page content has been created yet.
Presented by: 
Many companies still use print marketing, trade shows and traditional consumer outreach even in an era of digital transformation. Shashi Seth, senior vice president at Oracle Marketing Cloud, and Neil Tolbert, director of marketing communications at Mack Trucks, tell CXOTalk how to ensure ROI in B2B marketing using a multi-channel approach.
Senior Vice President, Oracle Marketing Cloud, Oracle
Director of Marketing Communications, Mack Trucks
Industry Analyst, CXOTALK
Recent Content
![Image of CIO Strategy Workshop]()
41:32![Image of The Future of Commerce: Customer Experience]()
09:27Presented by: Oracle![Image of NAF: Using Technology to Prepare Students for Tomorrow]()
07:27Presented by: SAP![Image of B2B Marketing: Gaining Multi-Channel ROI]()
11:43Presented by: Oracle![Image of Autonomous Construction Vehicles: IT and Efficiency]()
07:51Presented by: SAP![Image of Future of Customer Experience]()
15:43Presented by: Oracle![Image of Digital Transformation in Professional Services]()
06:41Presented by: SAP![Image of HR Transformation: Data-Driven Strategy in Jobs]()
07:21Presented by: SAP![Image of Customer Experience and Digital Transformation]()
06:11Presented by: SAP![Image of Changing Company Culture with Data and Technology]()
06:52Presented by: SAP![Image of Future of Work: ADP on Data, Technology, Job Trends]()
23:27Presented by: IPsoft![Image of Digital Transformation: Energy Technology and IT]()
29:12Presented by: IPsoft![Image of Loot Crate: Customer Experience and Hyper-Growth]()
08:06Presented by: Oracle NetSuite
Artificial Intelligence
![Image of Artificial Intelligence:]()
20:07Presented by: IPsoft![Image of Beyond ERP: Cognitive Technology and the Self-Driving Enterprise]()
12:28Presented by: Aera Technology![Image of Customer Service with Amelia AI at SEB Bank]()
09:20Presented by: IPsoft![Image of Royal Caribbean: Improving the Cruise Experience with AI and Augmented Reality]()
06:29Presented by: IPsoft![Image of UBS Bank: Amelia AI and Customer Service]()
08:08Presented by: IPsoft![Image of Customer Service: How Amelia AI Improves Efficiency]()
08:17Presented by: IPsoft
Digital transformation
![Image of Autonomous Construction Vehicles: IT and Efficiency]()
07:51Presented by: SAP![Image of Digital Transformation in Professional Services]()
06:41Presented by: SAP![Image of HR Transformation: Data-Driven Strategy in Jobs]()
07:21Presented by: SAP![Image of Customer Experience and Digital Transformation]()
06:11Presented by: SAP![Image of Changing Company Culture with Data and Technology]()
06:52Presented by: SAP![Image of Digital Transformation: Energy Technology and IT]()
29:12Presented by: IPsoft![Image of Growing a Business with Cloud ERP at SunMoon Food Company]()
09:09Presented by: Oracle NetSuite![Image of Digital Transformation and the Global Salesforce with General Electric]()
05:21Presented by: Tact![Image of AutoNation: Managing Mission-Critical IT Relationships]()
06:06Presented by: Cohesity![Image of Transformation and Customer Experience in Retail Car Sales]()
44:22Presented by: Cohesity![Image of Digital Transformation in Engineering Industry: Avanade, HNTB]()
08:01Presented by: Avanade![Image of Dolby Audio and Immersive Business Communications]()
05:35Presented by: BroadSoft![Image of UC Services: Digital Transformation and Unified Communications]()
05:33Presented by: BroadSoft![Image of Death of Desk Phones: Mobile Disruption in Telecom Industry]()
05:13Presented by: BroadSoft![Image of GE: Digital Transformation of the Global Salesforce]()
47:41Presented by: Tact![Image of BroadSoft Connections 2017: Summary and Key Themes]()
05:21Presented by: BroadSoft![Image of Digital Transformation in the Engineering Industry with HNTB]()
46:44Presented by: Avanade![Image of Digital Transformation in the Pharmaceutical Industry: Innovation at Drug Companies]()
46:49Presented by: IQVIA![Image of Digital Transformation: IT and Customer Experience (CXOTalk #251)]()
46:13Presented by: Zoom![Image of Digital Transformation: Customer Relationships in the New Services Economy]()
07:16Presented by: FinancialForce![Image of Digital Transformation and the New Services Economy]()
07:26Presented by: FinancialForce![Image of FinancialForce CEO on Digital Transformation: The New Services Economy in the Cloud]()
07:26Presented by: FinancialForce![Image of Digital Transformation: MicroStrategy on IT and Business Intelligence]()
05:06Presented by: FinancialForce![Image of Digital Transformation: PSA in the New Services Economy]()
07:15Presented by: FinancialForce![Image of Digital Transformation in Clinical Trials: Medidata and the New Services Economy]()
10:14Presented by: FinancialForce![Image of Digital Transformation and the Services Economy]()
05:14Presented by: FinancialForce![Image of Digital transformation: Venture Technologies and FinancialForce]()
08:50Presented by: FinancialForce![Image of Digital Transformation and Data]()
37:41Presented by: SAP![Image of IT Innovation for Competitive Advantage]()
16:06Presented by: SAP![Image of Humanizing the Digital Workplace at Swiss Re]()
02:14Presented by: harmon.ie![Image of Reinventing the Digital Workplace at Swiss Re]()
45:15Presented by: harmon.ie![Image of Data Center Infrastructure and User Experience]()
06:57Presented by: Kaminario![Image of Digital Transformation and Enterprise Architecture]()
08:10Presented by: New Relic![Image of High-Performance Engineering Management]()
08:59Presented by: New Relic![Image of DevOps and Digital Quality of Service at Concur]()
06:45Presented by: New Relic![Image of Digital Transformation in a Medical Non-Profit]()
07:24Presented by: New Relic![Image of Site Reliability and Digital Business]()
07:15Presented by: New Relic![Image of Creating Digital Experience with Data]()
07:50Presented by: New Relic![Image of Digital Experience and Application Performance]()
Presented by: Dynatrace![Image of Data and Digital Transformation]()
Presented by: SAP![Image of The Challenge of Data Center Architecture]()
Presented by: Kaminario![Image of Digital Transformation and the Data Center]()
Presented by: Kaminario![Image of Digital Transformation in Retail Grocery with Gabriele Tubertini, CIO, COOP Italia]()
50:13Presented by: Avanade![Image of Digital transformation in the legal industry with Michael Shea, CIO, Morgan Lewis]()
45:07Presented by: Avanade![Image of Innovation and transformation with Roddy McKaig, CIO, Shaw Industries]()
43:20Presented by: NetSuite![Image of Technology, Culture, and Digital Transformation with Paul Daugherty, Chief Technology Officer, Accenture]()
46:33Presented by: Accenture Digital![Image of Digital Insights Webisode]()
06:50Presented by: Avanade![Image of Digital Insights: How to Avoid Digital Disappointment from Employees]()
04:38Presented by: Avanade![Image of How to Crowdsource Your Workforce]()
Presented by: Accenture Digital![Image of Virtual Reality in the Enterprise]()
Presented by: Accenture Digital![Image of Managing Anti-innovation Antibodies]()
01:11Presented by: SAP![Image of Why Digital Experience Matters]()
Presented by: SAP![Image of]()
01:22Presented by: SAP![Image of Organizational Responsibilities for Digital Change]()
01:05Presented by: SAP![Image of Avanade’s Perspective on Digital]()
01:35Presented by: Avanade![Image of Digital Insights Webisode: Digital Marketing Analytics for Marketing Execs]()
04:58Presented by: Avanade![Image of Digital Transformation and Leading Digital]()
41:55Presented by: SAP![Image of CIO Perspectives NYC]()
1:05:25![Image of Mike Capone, CIO, ADP]()
47:40
Customer Experience
![Image of The Future of Commerce: Customer Experience]()
09:27Presented by: Oracle![Image of Future of Customer Experience]()
15:43Presented by: Oracle![Image of Customer Experience and Digital Transformation]()
06:11Presented by: SAP![Image of Loot Crate: Customer Experience and Hyper-Growth]()
08:06Presented by: Oracle NetSuite![Image of Building Customer Loyalty in the Fashion Industry]()
09:55Presented by: Oracle NetSuite![Image of Transformation and Customer Experience in Retail Car Sales]()
44:22Presented by: Cohesity![Image of Big Pharma: Patient Experience and Innovation]()
47:20Presented by: IQVIA![Image of Marketing Optimization and Omni-channel Customer Experience]()
05:02Presented by: Dun & Bradstreet![Image of Customer Experience, Group Collaboration, and IT]()
04:59Presented by: Zoom![Image of Digital Transformation: IT and Customer Experience (CXOTalk #251)]()
46:13Presented by: Zoom![Image of Digital Transformation: Customer Relationships in the New Services Economy]()
07:16Presented by: FinancialForce![Image of Act-On and Waitrainer: Marketing Personalization and Customer Journeys]()
08:59Presented by: Act-On![Image of Customer Service with Amelia AI at SEB Bank]()
09:20Presented by: IPsoft![Image of Future of Mobile Computing]()
44:36Presented by: Helpshift![Image of Royal Caribbean: Improving the Cruise Experience with AI and Augmented Reality]()
06:29Presented by: IPsoft![Image of UBS Bank: Amelia AI and Customer Service]()
08:08Presented by: IPsoft![Image of Customer Service: How Amelia AI Improves Efficiency]()
08:17Presented by: IPsoft![Image of Act-On Software and Touchtown: Personalization and the Buyer’s Journey]()
07:36Presented by: Act-On![Image of SimScale and Act-On: Data-Driven Customer Journeys for Personalization and Community]()
08:53Presented by: Act-On![Image of Data Center Infrastructure and User Experience]()
06:57Presented by: Kaminario![Image of DevOps and Digital Quality of Service at Concur]()
06:45Presented by: New Relic![Image of Site Reliability and Digital Business]()
07:15Presented by: New Relic![Image of Creating Digital Experience with Data]()
07:50Presented by: New Relic![Image of Personalization and Customer Experience at Dylan]()
Presented by: NetSuite![Image of Digital Experience and Application Performance]()
Presented by: Dynatrace![Image of Innovation in Omni-Channel Retail]()
47:39Presented by: NetSuite![Image of Customer Experience and Real-Time Data]()
02:52Presented by: Pegasystems![Image of Customer Journeys Beyond the Funnel]()
02:21Presented by: Pegasystems![Image of Chip Coyle, CMO, Infor]()
44:39
Digital Marketing
![Image of B2B Marketing: Gaining Multi-Channel ROI]()
11:43Presented by: Oracle![Image of Digital Transformation and the Global Salesforce with General Electric]()
05:21Presented by: Tact![Image of SiriusDecisions Demand Waterfall]()
04:58Presented by: Dun & Bradstreet![Image of BroadSoft Connections 2017: Summary and Key Themes]()
05:21Presented by: BroadSoft![Image of Marketing Optimization and Omni-channel Customer Experience]()
05:02Presented by: Dun & Bradstreet![Image of Dun and Bradstreet: Programmatic Advertising, Trust and Confidence]()
05:28Presented by: Dun & Bradstreet![Image of Accelerate Sales with Data and Analytics]()
04:51Presented by: Dun & Bradstreet![Image of Act-On and Waitrainer: Marketing Personalization and Customer Journeys]()
08:59Presented by: Act-On![Image of Digital Insights Webisode]()
06:50Presented by: Avanade![Image of Personalization and Context]()
02:44Presented by: Pegasystems![Image of Chip Coyle, CMO, Infor]()
44:39
Internet of Things
![Image of Exponential Energy: Technology and Policy]()
48:32Presented by: Singularity University![Image of Digital Transformation and Data]()
37:41Presented by: SAP![Image of Innovating Platforms, Data, and Internet of Things, with Quentin Clark, Chief Business Officer, SAP]()
45:12Presented by: SAP
Mobility
![Image of Dolby Audio and Immersive Business Communications]()
05:35Presented by: BroadSoft![Image of UC Services: Digital Transformation and Unified Communications]()
05:33Presented by: BroadSoft![Image of Death of Desk Phones: Mobile Disruption in Telecom Industry]()
05:13Presented by: BroadSoft![Image of Future of Mobile Computing]()
44:36Presented by: Helpshift![Image of Personalization and Customer Experience at Dylan]()
Presented by: NetSuite
Security
![Image of CIO Report: Cloud First in Financial Services]()
47:03Presented by: Avanade
LEADERSHIP/ORGANIZATION
![Image of CIO Strategy Workshop]()
41:32![Image of Digital Transformation in Professional Services]()
06:41Presented by: SAP![Image of GDPR and Customer Experience]()
07:47Presented by: SAP![Image of Women in Tech: Four Female Senior Executives]()
12:30Presented by: Workday![Image of Digital Transformation in Engineering Industry: Avanade, HNTB]()
08:01Presented by: Avanade![Image of Customer Experience, Group Collaboration, and IT]()
04:59Presented by: Zoom![Image of Digital Transformation: MicroStrategy on IT and Business Intelligence]()
05:06Presented by: FinancialForce![Image of Humanizing the Digital Workplace at Swiss Re]()
02:14Presented by: harmon.ie![Image of High-Performance Engineering Management]()
08:59Presented by: New Relic![Image of DevOps and Digital Quality of Service at Concur]()
06:45Presented by: New Relic![Image of Leadership Lessons from a Fighter Pilot]()
Presented by: Kaminario![Image of The Challenge of Data Center Architecture]()
Presented by: Kaminario![Image of Digital Transformation and the Data Center]()
Presented by: Kaminario![Image of Technology, Culture, and Digital Transformation with Paul Daugherty, Chief Technology Officer, Accenture]()
46:33Presented by: Accenture Digital![Image of Digital Insights: How to Avoid Digital Disappointment from Employees]()
04:38Presented by: Avanade![Image of How to Crowdsource Your Workforce]()
Presented by: Accenture Digital![Image of Digital Experience: Stages of Excellence]()
03:01Presented by: Dynatrace![Image of Managing Anti-innovation Antibodies]()
01:11Presented by: SAP![Image of How to Create a Culture of Digital Experience]()
03:15Presented by: Dynatrace![Image of Why Digital Experience Matters]()
Presented by: SAP![Image of]()
01:22Presented by: SAP![Image of Organizational Responsibilities for Digital Change]()
01:05Presented by: SAP![Image of Culture and Innovation]()
01:02Presented by: IDC![Image of Does Innovation happen Top-Down or Bottom-Up?]()
00:58Presented by: IDC![Image of CEO as Chief Innovation Officer]()
01:07Presented by: IDC![Image of Ramon Baez, CIO, HP]()
47:41
Business Impact
![Image of NAF: Using Technology to Prepare Students for Tomorrow]()
07:27Presented by: SAP![Image of GDPR and Customer Experience]()
07:47Presented by: SAP![Image of Beyond ERP: Cognitive Technology and the Self-Driving Enterprise]()
12:28Presented by: Aera Technology![Image of GE: Digital Transformation of the Global Salesforce]()
47:41Presented by: Tact![Image of Exponential Energy: Technology and Policy]()
48:32Presented by: Singularity University![Image of Workday: Women in Tech]()
45:39Presented by: Livestream![Image of Digital Transformation and Data]()
37:41Presented by: SAP![Image of Reinventing the Digital Workplace at Swiss Re]()
45:15Presented by: harmon.ie![Image of Innovation in Omni-Channel Retail]()
47:39Presented by: NetSuite![Image of Innovation and transformation with Roddy McKaig, CIO, Shaw Industries]()
43:20Presented by: NetSuite![Image of Technology, Culture, and Digital Transformation with Paul Daugherty, Chief Technology Officer, Accenture]()
46:33Presented by: Accenture Digital![Image of Virtual Reality in the Enterprise]()
Presented by: Accenture Digital![Image of Innovating Platforms, Data, and Internet of Things, with Quentin Clark, Chief Business Officer, SAP]()
45:12Presented by: SAP![Image of Culture and Innovation]()
01:02Presented by: IDC![Image of Ramon Baez, CIO, HP]()
47:41![Image of Mike Capone, CIO, ADP]()
47:40![Image of Aaron Levie, CEO, Box]()
47:31
STARTUPS/ENTREPRENEURSHIP
![Image of Leadership Lessons from a Fighter Pilot]()
Presented by: Kaminario
Business Models
![Image of Digital Transformation: Customer Relationships in the New Services Economy]()
07:16Presented by: FinancialForce![Image of FinancialForce CEO on Digital Transformation: The New Services Economy in the Cloud]()
07:26Presented by: FinancialForce![Image of Building the Business Case for Data]()
Presented by: SAP![Image of 3D Printing and the Product Lifecycle]()
Presented by: Accenture Digital![Image of Competitive Advantage: It’s Not Just About the Technology, It’s About the Frame of Reference]()
08:22Presented by: IDC![Image of Aaron Levie, CEO, Box]()
47:31
