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Many companies still use print marketing, trade shows and traditional consumer outreach even in an era of digital transformation. Shashi Seth, senior vice president at Oracle Marketing Cloud, and Neil Tolbert, director of marketing communications at Mack Trucks, tell CXOTalk how to ensure ROI in B2B marketing using a multi-channel approach.
Senior Vice President, Oracle Marketing Cloud, Oracle
Director of Marketing Communications, Mack Trucks
Industry Analyst, CXOTALK
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