Alex Chang is in his third season with the 49ers and serves as chief marketing officer. In his role with the team, Chang leads all areas of marketing including brand strategy, creative, media, social, digital, content production, game presentation, events and corporate communications.
A veteran of two decades in major brand marketing, Chang is an influential player in the sports marketing industry. Prior to joining the 49ers, he served as the head of partnership marketing for Samsung. Prior to that, Chang worked at elite marketing agencies. He was vice president at Wasserman where he advised global brands on their sports and entertainment partnerships. He also served as vice president at IMG College.
Chang became an industry expert while at American Express, where he spent 13 years in various marketing roles including vice president of sports and entertainment marketing and vice president of U.S. advertising. He also served on the executive leadership team at American Express which created Small Business Saturday. Chang began his career at Ernst & Young as a senior strategy consultant.
Chang was named to the Sports Business Journal’s “Forty Under 40” list, recognizing the most promising executives in the sports industry. He’s also been named to SBJ’s Power Players list. Most recently, Chang was awarded an Adweek CMO Vanguard Award. His work has been underscored by multiple awards from organizations including the Cannes Lions, Effies, CLIOs, Event Marketer and Business Marketing Association. Chang is currently on the board for PRO Sports Assembly, a non-profit trade group focused on increasing diversity and inclusion across professional sports.
Chang is a native of North Carolina and earned both his bachelor’s and master’s degrees from Emory University in Atlanta.