A highly regarded communications and marketing executive, Bill is globally recognized for his work counseling brands on messaging, communications and brand. His consultancy, Wohl Communications, helps companies with crisis communications; repositioning brands and products for growth acceleration with differentiated messaging; and for his notable expertise in CEO and C-suite counsel through succession, M & A, activist investors, and litigation. Bill brings experience in diverse industries, across global markets, and at companies from the Fortune 10 to the Fortune 500, working as in leadership roles at SAP – where he reported to the CEO and led CEO, PR, analyst relations, crisis, and field communications. He was the Chief Communications Officer at Hewlett Packard when the company had revenue of $120 billion annually with 300,000 employees. He was Chief Communications Officer at data management leader Commvault. Most recently, he was Head of Brand & Communications at United Rentals, a $9 billion revenue leader in the construction equipment rental space. Bill is a member of the prestigious Arthur Page Society for Chief Communications Officers, is an instructor at the University of Delaware’s Master of Strategic Communication, and, lastly, Bill has been a volunteer firefighter and EMT for the last 40 years with the West Grove Fire Company, where he lives outside of Philadelphia.
Head of Brand and Communications, United Rentals
Recent Content from Bill Wohl
As business evolves in 2021, what are the implications for marketers and how should they plan strategy and make investment decisions? We speak with Bill Wohl, a top marketing and communications leader, about core topics of concern to Chief Marketing Officers.
Crisis communications and reputation management are central parts of media training. Companies face reputational risks every day, but few are ready to respond appropriately when a crisis hits. In this episode of CXOTalk, the former Chief Communications Officer of United Rentals explains how to prevent PR nightmares and offers many crisis management and communication examples.Show More