Bruce has been part of InterWest's IT team since 2006, focusing on investments in the business software and services sector with an emphasis on mobile, cloud computing and analytic applications. He is a former board member of Marketo (Nasdaq: MKTO), and currently serves on the boards of Appmesh, Aria Systems, Biba, C9, Damballa, Get Satisfaction, and Splice Machine, and is a board observer ofTotango.
Bruce created InterWest's summer internship program with Caltech to provide InterWest portfolio companies with early access to exceptional talent, and is helping to develop Bend, Oregon into a regional technology center.
Prior to joining InterWest, Bruce held senior executive roles in engineering, product management and product marketing with companies such as Apple, AT&T, Oracle and Siebel Systems. Bruce's last operational role was as a member of the founding executive team of Siebel Systems where he served as SVP, Marketing and SVP, Products. He is credited by Forbes and IDC with creating the most effective BB alliance program in the software industry. Bruce attended the United States Military Academy, West Point, and received a B.S. in business administration from CSU, Sacramento.
Bruce writes about cloud computing, venture investing and life in Silicon Valley on his blog Rolling Thunder.
This article covers the challenges of the Front Office. Revenue Performance Management solutions are beginning to enter the Front Office and make an impact.
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