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Bruce Cleveland, InterWest
General Partner
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Bruce Cleveland Biography
Bruce has been part of InterWest's IT team since 2006, focusing on investments in the business software and services sector with an emphasis on mobile, cloud computing and analytic applications. He is a former board member of Marketo (Nasdaq: MKTO), and currently serves on the boards of Appmesh, Aria Systems, Biba, C9, Damballa, Get Satisfaction, and Splice Machine, and is a board observer ofTotango.
Bruce created InterWest's summer internship program with Caltech to provide InterWest portfolio companies with early access to exceptional talent, and is helping to develop Bend, Oregon into a regional technology center.
Prior to joining InterWest, Bruce held senior executive roles in engineering, product management and product marketing with companies such as Apple, AT&T, Oracle and Siebel Systems. Bruce's last operational role was as a member of the founding executive team of Siebel Systems where he served as SVP, Marketing and SVP, Products. He is credited by Forbes and IDC with creating the most effective BB alliance program in the software industry. Bruce attended the United States Military Academy, West Point, and received a B.S. in business administration from CSU, Sacramento.
Bruce writes about cloud computing, venture investing and life in Silicon Valley on his blog Rolling Thunder.
Articles by Bruce Cleveland
- Innovation — the Intersection of Fear of Status Quo, Opportunity and Talent
- RPM Accelerates the Front Office
- Do Venture Capitalists Suck?
- In Search of the Mythical VP Sales & Marketing
- Siebel v Salesforce — Lessons from the Death of a Tech Goliath
- Why “Organizational Behavior” Was My Most Important Collegiate Course
- The Missing SaaS Metric – Customer Retention Cost
- The Rise of RevTech and EmpTech