Charlie Cole, Chief Executive Officer, FTD

Charlie Cole, FTD

Chief Executive Officer


Charlie Cole was named Chief Executive Officer of FTD in March 2020. Charlie brings extensive digital and retail leadership experience to FTD. Most recently, he served as the first Global Chief eCommerce Officer for Samsonite while simultaneously serving as Chief Digital Officer for Tumi, which was acquired by Samsonite.

Prior to Samsonite, Charlie held executive positions and led digital transformations at several companies, including Assembled Brands, a holding company providing talent and business development to emerging designers and companies focused on building lasting brands (where he served as CEO of The Line), Schiff Nutrition, a leading nutritional supplement company acquired by Reckitt Benckiser, and Lucky Brand Jeans. He also provides advisory services to a number of companies operating in the e-commerce arena.

Charlie holds a Bachelor's degree in Business Administration from the University of Washington.

Previously Worked

Chief Digital Officer/Chief E-Commerce Officer, TUMI/Samsonite

Recent Content from Charlie Cole

Customer Experience, Ecommerce, and Digital Transformation at FTD

How does a 110-year old flower retailer, wholesaler, and delivery network transform itself with eCommerce? We hear from the CEO of FTD, Charlie Cole, to learn about customer engagement, CX strategy, eCommerce strategy, digital transformation, and business metrics.

Samsonite and TUMI: Transforming Retail and E-Commerce

How do established brands like Samsonite and Tumi rethink their digital strategy for retail and e-commerce. Samsonite and TUMI executive, Charlie Cole, shares his strategy and plans on this exciting episode of CxOTalk.
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