David Edelman, CMO, Aetna

David Edelman

Chief Marketing OfficerAetna

Biography

As Chief Marketing Officer for Aetna, David Edelman lead the research, design, strategy, and implementation of enterprise-wide marketing initiatives. His focus is on designing personalized experiences for customers and partners based on their lifetime health journey. David believes that healthcare is in the early days of a revolution, particularly in the area of digital engagement and brand loyalty.

Prior to this role, he held numerous leadership positions at premier management consulting firms and digital agencies. For the past eight years, he worked at McKinsey & Company where he co-led the Global Digital Marketing and Sales Practice and served as Chief Marketing Officer for McKinsey's Marketing and Sales Practice. Prior to McKinsey, he was Executive Vice President for strategy and analysis at Digitas, and earlier was a partner with the Boston Consulting Group. David speaks frequently at industry conferences and events, and blog on topics ranging from digital marketing to the Customer Decision Journey.

David holds a Bachelor's Degree in economics from Harvard College and an MBA from Harvard Business School.

Previously Worked

Global Co-leader, McKinsey Digital Marketing and Sales, McKinsey

David Edelman Content

Aetna CMO: Digital Transformation in Healthcare with David Edelman

At the disruptive intersection of government, healthcare, and technology is the health insurance industry. David Edelman, CMO of Aetna, is helping design personalized experiences for customers based on their lifetime health journeys. He explains innovation in a stodgy industry facing a volatile market, and describe how technology and marketing, together, will transform healthcare.

Marketing and Digital Transformation with David Edelman, Partner, McKinsey

Marketing and sales are essential parts of digital transformation, however, the transition to digital marketing can be fraught with challenge. In this episode, McKinsey partner, David Edelman, offers advice for successfully making the shift to digital marketing at a sophisticated level.