Fred Isbell is senior marketing director for SAP Services & Support Marketing for Thought Leadership, Demand Management, and Planning for the worldwide Services & Support Marketing team. A 15-year veteran of SAP, he formerly led SAP Global Services Marketing Field Engagement, the North American SAP Services regional marketing team and SMB Channels Marketing for the SAP Small and Midsize Business team. Prior to SAP, he held a variety of senior solutions, services, and partner marketing roles with Compaq and Digital Equipment Corporation (DEC). Fred is an honors graduate of Yale University with a BA in Economics and Political Science, and has an MBA from Duke University’s Fuqua School of Business, where he was a Fuqua Scholar.
Fred Isbell Content
Interview with IDC's Gard Little, on the evolution of consulting and professional services.
Focus points on how to accelerate innovation and the Internet of Things (IoT).
The Rapid Innovation Cycle from BMGI offers a roadmap to systematizing the innovation process.
Understanding innovation adoption and the participants in this process.