Joe Atkinson, PwC

Joe Atkinson is responsible for leading the firm through the next wave of digital transformation. This includes accelerating PwC's growth in go-to-market products and digital solutions, as well as the firmwide technology capabilities such as AI. Previously serving as the Chief Digital Officer, Joe defined and executed the vision to digitally enable the firm, and better leverage technology and talent to bring greater value (and experience) to its people and clients.

Joe sets the strategic agenda that guides the firm's Products and Technology team, with the goal of providing tools and technologies that help companies move faster, reduce complexities and fuel growth. He is also the firm's AI co-leader, helping lead the firm's strategy around its $1B investment in AI over the next three years.