JoJo White, Boston Celtics

Two-Time Champion

JoJo White Biography

JoJo White is a two-time Champion who was recently featured in the book, Make It Count, The Life and Times of Basketball Great, JoJo White

JoJo White spent the first 10 years of his 12-year playing career with the Boston Celtics. He finished his career with the Celtics averaging 18.3 points per game, while leading the team in scoring once and in assists four times. He played key roles in Boston’s run to both the 1974-74 and 1975-76 world titles, finishing with a career playoff scoring average of 21.5 PPG. In what may be the most memorable game White ever participated in, he notched 60 minutes in the Celtics' historic Game 5, triple-overtime win over the Phoenix Suns on the Boston Garden’s parquet floor in the 1976 NBA Finals. He was later named the series Most Valuable Player.

White’s streak of 488 consecutive games played remains a franchise record. A seven-time All-Star, White’s No. 10 jersey was retired by the Celtics in a ceremony at the Boston Garden on April 9, 1982.

In May of 2000, White was hired by the Celtics' front office as Director of Special projects. In his current role with the team, White has a wide range of responsibilities within the marketing and community relations departments.