Linda Boff, General Electric

Linda Boff is Chief Marketing Officer of General Electric. Boff was formerly GE's executive director of global brand marketing. Linda is one of the most innovative and forward-thinking marketers in the business. Her extensive background in integrated marketing, digital media, and brand, as well as her reputation for innovation help evolve GE's marketing organization, build their iconic brand and advance GE’s digital and industrial strength.

Boff joined GE in 2003, and is responsible for driving the GE brand through innovative content, digital marketing and first-of-their-kind media partnerships. Her drive to innovate has won the company and Linda many accolades including FastCompany’s Most Creative People and Advertising Women of New York’s Changing the Game awards.

Boff’s experience also includes CMO at NBC’s iVillage as well as key marketing roles at Citigroup, the American Museum of Natural History and several large media and marketing agencies. She is a graduate of Union College.