After starting pre-med and changing her major three times at Cornell University, Lisa graduated with a major in Marketing and a minor in Fashion. Fittingly, her career began in the fashion industry at Chanel developing marketing strategies using customer data. Lisa went on to receive my MBA at Wharton School at the University of Pennsylvania, where she developed strategic, marketing, and analytical skills that she applied to management consulting, with projects spanning a range of industries and functions often with a data-driven solution. This gave her a great deal of experience affecting change within organizations large and small, but also made her realize that she wanted to use her experience to help make a difference. In 2012, she applied these skills to the nonprofit world by coming to NAF as a consultant to help use student data to tell the NAF story. Lisa then served as Vice President of Marketing & Communications and led a full rebranding of the national organization and was responsible for planning, executing, delivering, and evaluating all aspects of marketing & communications. In her current role as Chief Operating Officer, she oversee the Marketing & Communications, Strategic Planning & Alignment, Finance, Research & Evaluation, Information Technology, Human Resources, and Administration functions.