Mitch Lieberman is a thought leader and practitioner in the areas of customer relationship management (CRM), sales enablement, customer service and customer experience. Laser focus on helping businesses to understand the importance of balance; among people, process, platforms and play. It is about the adoption and use of technology in order to get jobs done (JTBD). It is not only about the delivery architecture (cloud or on-premise), nor the source (open or closed), it is about solving business problems, aligning teams and working together. I take a modern, unique, but practical view of customer strategy, process improvement and technology optimization achieved by creating tight alignment between business strategy, team goals and individual objectives. He is currently a Success Architect at SugarCRM.