Paul Ballew currently serves as the National Football League’s Chief Data & Analytics Officer. Based in New York, Paul directs the League’s extensive data and analytics operations across the Game, Fans and Engagement. This mission is centered on ensuring that the NFL’s data assets and advanced analytic capabilities are leveraged to improve on-field football, overall fan experience and commercial outcomes for the League, clubs and partners. In advancing the Game, Paul and team support Football Operations’ critical workstreams and Player Health & Safety’s major initiatives, where the power of analytics is critically important to the future of the game. Paul and team are also leading the key initiatives on deepening fan engagement through enhanced fan modeling, predictive analytics, and the personalization of content and experiences.
Throughout his career Paul has built and led transformational data and analytic organizations across leading companies and industries. Previously he served as Chief Data and Analytics Officer for the Loblaw LTD the largest retailer, pharmaceutical provider and real estate investment trust in Canada. He was responsible for establishing the company’s data and analytics functions, data management operations, data science activities, and the Artificial Intelligence and Machine Learning Center of Excellence. Prior to Loblaw, Paul’s decades of experience in the field includes leading the formation of the data and analytics organizations at Ford Motor Company, Nationwide Financial, Dun and Bradstreet and General Motors. Paul’s experience in the data and analytics field is centered on turning insights into action through close collaboration with business partners with the goal of improving customer relationships and driving operational excellence.