Rishi Dave has been the Chief Marketing Officer of The Dun & Bradstreet Corporation since February 2014. Mr. Dave joined D&B from Dell, Inc. and served as its Executive Director of Digital Marketing for Dell's B2B business from January 2012 to February 2014, where he was responsible for implementing marketing, lead generation, media and content strategies for Dell.com and managing the digital support of Dell's events. He also managed the digital support of Dell’s events. Prior, he led Dell’s global web analytics strategy and worked on Dell’s CEO level strategy as part of Dell’s Corporate Strategy group. Prior to that, he served as an Executive Director of Digital Marketing, Public and Large Enterprise Business Units from January 2011 to January 2012, Director, Digital Marketing, Large Enterprise Business Units from January 2009 to January 2011, Senior Manager, Global Online Analytics from January 2008 to January 2009, Senior Manager, Corporate Strategy from July 2006 to January 2008, Manager, Dell International Services Operations from January 2006 to July 2006 and Manager, Corporate Strategy from January 2005 to January 2006. He has also held marketing, business development and consulting roles with startups and large corporations including BainÂ & Company and Trilogy Software. He has spent his career in the technology industry with marketing, business development and consulting roles at Rivio, Inc., Trilogy Software, eBay and Bain & Company. Mr. Dave holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School, University of Pennsylvania.
Rishi Dave Content
Collaboration between Marketing and Sales is a prerequisite for customer success today. However, marketers must use data and analytics to gain insight into customer behavior and establish a personalized relationship with buyers.