A veteran of the online and multichannel retailing, Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. He is a consultant that works with emerging technology companies where he helps them with marketing, positioning and building relationships with online and digital retailers. Additionally, Silverman is the co-founder of two digital retail conferences, CommerceNext and the Global E-Commerce Leaders Forum.

Silverman spent 10 years as Executive Director of Shop.org. During his time at Shop.org he launched the Shop.org Annual Summit, the annual Merchandising workshop and a number of research studies. He co-invented "Cyber Monday" in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.