Shashi brings over 20 years of industry experience in the internet industry, working at iconic brands like eBay, Google, YouTube, and Yahoo, along with many startups along the way. He has been involved in Big Data, Machine Learning, Cloud, Algorithms, etc. since 2005, when he was the Product Lead for Google Search, and has lead teams that have solved a range of problems from personalization, whole page optimization, ranking, content recommendations, location targeting, and much more. Using this wealth of accumulated experiences, Shashi is chartered with transforming the Marketing Cloud Industry at Oracle. He holds over 25 technology patents.
Shashi Seth Content
Many companies still use print marketing, trade shows and traditional consumer outreach even in an era of digital transformation. Shashi Seth, senior vice president at Oracle Marketing Cloud, and Neil Tolbert, director of marketing communications at Mack Trucks, tell CXOTalk how to ensure ROI in B2B marketing using a multi-channel approach.