Sridhar Vembu is the co-founder and CEO of Zoho Corp. He is known for his unconventional choices. Sridhar started a product company in India when the service sector was all the rage in the IT sector. In 2005, he began the Zoho University programme with six high school students, who were trained for two years in computer science and eventually absorbed in the company. Currently, 15% of Zoho's workforce is made of ZU graduates. Instead of opening new offices in metros, he prefers smaller towns or suburbs. In 2016, the Tenkasi office located in rural India launched Zoho Desk, a product that was developed there.

Sridhar Vembu has also been instrumental in deepening and broadening the product portfolio of Zoho, stressing on the need for an integrated suite that solves all business problems end-to-end. He also advocates investing more on R&D than marketing. As a result, in 2017, Zoho launched Zoho One, a revolutionary suite that offered 40+ products at just $30 per employee, per month.