Stella Goulet leads Avanade’s global marketing organisation as Chief Marketing Officer. She is responsible for guiding the company’s image and market development through a period of high growth and significant change in the IT industry as businesses become increasingly digital. She is Avanade’s first CMO and a member of its executive leadership team.
Stella joined Avanade from Capgemini, where she led global marketing as corporate vice president. In her career, she has covered every marketing aspect of a business-to-business services firm: packaging and promoting solutions, field marketing, content and thought leadership development, branding, advertising, digital marketing, media and analyst relations, and marketing for major acquisitions.
She is a member of Forrester’s CMO and Marketing Leadership Group and has served on the Information Technology Services Marketing Association (ITSMA) Advisory Board. Stella speaks on a variety of marketing-related topics that focus on helping grow profitable businesses in the digital world; these include the CIO-CMO relationship and digital marketing. A strong proponent of diversity in the IT industry, she is involved in activities designed to encourage girls and young women to consider careers in Science, Technology, Engineering and Mathematics (STEM).
Stella holds an MBA in Finance and International Business from the Leonard N. Stern School of Business at New York University and a BA from the University of North Carolina at Chapel Hill, where she was a Morehead-Cain Scholar.