Suzanne Kounkel, Deloitte
Chief Marketing Officer
Suzanne Kounkel Biography
Suzanne is a principal in Deloitte Consulting LLP and the chief marketing officer (CMO) of Deloitte. As the leader of Deloitte’s integrated marketing and sales organization, Suzanne challenges her team to push the bounds of creativity and collaboration in pursuit of two intertwined goals: happy clients and healthy business growth.
Suzanne’s trifecta of business, technology, and marketing experience provides the essential foundation for spearheading marketing and sales in an era of rapid change and ground-breaking innovation. She recently served as the CMO for Deloitte Consulting LLP, a role that further grounded her marketing and sales leadership in business-specific insights. Additionally, she ran Deloitte’s US Consulting Tech sector industry practice, one of Deloitte’s largest and fastest growing businesses.
A driver of transformational change throughout her Deloitte career, Suzanne’s track record also includes leading Deloitte’s US Customer market offering (which involves CMO services), creating Deloitte’s Next Gen CMO Academy, and developing Deloitte’s customer, market, product, and M&A integration methodology.
Suzanne’s ability to connect with clients, understand their challenges, and help solve their problems is recognized and respected throughout Deloitte. She has led relationships with many of Deloitte’s largest clients, helping them to reimagine how they attract, engage, and retain customers.
Never content with the status quo, Suzanne has been a result-oriented advocate for women in leadership roles throughout her career. She led the Women’s Initiative in Consulting, where she helped to significantly increase the percentage of female leaders in market-facing roles. A dedicated coach and advocate, Suzanne is passionate about mentoring Deloitte professionals on their path to leadership roles.
Lending her voice to broader industry conversations, Suzanne is a frequent speaker and published author on issues close to her CMO heart, including purpose-driven brand, elevating the human experience within B2B marketing, and the ethical use of data within marketing. She sits on the Board of Directors for the Ad Council and is a member of the Adweek Diversity and Inclusion Council, as well as a member of ANA’s Global CMO Growth Council, with a focus on helping CMOs leverage data and technology to connect with customers.