Tiffani Bova, Gartner
VP Distinguished Analyst
Tiffani Bova Biography
When the world’s largest technology companies need guidance on business transformation and sales innovation, they call Tiffani. As a VP, Distinguished Analyst at Gartner she is the worldwide lead for Go To Market / Sales Strategies and Channel Innovation. Clients consider Tiffani one of the preeminent thought leaders in the industry and she was honored with Gartner's Thought Leadership award in 2013 for leading the Future of IT Sales special report. Her current emphasis is focused on improving sales methodologies, processes and performance. She is passionate about helping her clients grow and increase competitiveness through sales innovation and providing invaluable advice and guidance to her clients. She is constantly on the lookout for transformative sales models with the potential for profound impact on the way products and services are brought to market. Keeping her clients competitive is priority number one.
Having provided over 200 keynotes, Bova is a highly sought after speaker at technology and sales conferences around the globe (such as HP, IBM, Amazon, Oracle, SAP, Juniper, Cisco, Microsoft, Sales 2.0 and DemandCon) ranking as one of the top speakers at each event. Tiffani was named one of 2014’s Most Powerful & Influential Women in California by the National Diversity Council and was also voted one of the top 50 Sales and Marketing Influencers by Top Sales World Magazine.
Prior to Gartner, Tiffani spent 14 years in various sales, channel and executive roles with start-up and Fortune 500 technology companies. Starting as a quota carrying sales rep, and moving up the ranks she ended her sales career as the head of Gateway Computers indirect channel sales, programs and strategy. She is considered an early pioneer in building some of the first cloud based channel programs and go to market models. She considers herself a 'recovering sales rep' which fuels her passion for staying close to the challenges and opportunities of sales forces around the globe.