Tobias Lee, Thomson Reuters

Tobias Lee oversees the global marketing strategy for Tax & Accounting, including branding, creative services, demand generation, public relations, customer excellence and online marketing.

Previously Mr. Lee was global vice president of Consumer and SMB Marketing at Trend Micro where he helped rebrand their flagship consumer antivirus solution (Titanium), led an acquisition of a leading online storage company, and helped institute a demand generation framework globally across the organization. He also drove the successful B2C ‘Nooo Face’ campaign throughout the U.S., Asia and Europe that produced significant brand awareness uplift and launched the ‘Worry-Free’ brand of SMB solutions throughout Asia.

Tobias spent 10 years at Trend Micro where he previously held roles as vice president of North America Marketing, vice president of Global Web Marketing, and head of Corporate Marketing. Between 2005 and 2007, he was based in the corporate headquarters in Tokyo, where we led the Enterprise Marketing team and launched the company’s first private conference (DIRECTIONS) that is now in its 6th year of operation. Prior to Trend Micro, he worked in brand management and marketing at Dell Computers and Toshiba.

Mr. Lee holds a BA in Law from the University of California at Santa Barbara and an MBA from the Drucker School of Management at Claremont Graduate University, where he was a President’s Fellowship recipient.