Vala Afshar is an author, US patent holding inventor, weekly columnist for ZDNET, weekly podcaster, keynote speaker and social media contributor. Vala has over 845,000 followers on Twitter, generating billions of impressions per year. He has written over 250 articles since 2020. His weekly podcast started in 2016 and is projected to have over 2M viewers this year. He has interviewed over 1,000 senior executives, company founders, bestselling authors and venture capitalists. Prior to joining Salesforce in 2015, Vala served as the chief marketing officer and chief customer officer in the technology sector. He was a Salesforce customer from 2003-20215. Vala is currently working on a new book that will be published by mid 2023.