IPsoft is one of the leading AI enterprise software companies. We brought senior executives to IPsoft's beautiful AI innovation lab, called Amelia City. We invited the following guests to be interviewed:
| Aetna | Chief Marketing Officer |
| Accenture | Chief Innovation and Technology Officer |
| Adobe | Chief Product Officer |
| ADP | Chief Information Officer and Chief Technology Officer |
| Capital One | VP of Conversational AI |
| IPsoft | CEO |
| Lenovo | President, Data Center Group |
| Logitech | Chief Information Officer |
| Ogilvy | Chief Digital Officer |
| SAP | EVP of Marketing and Communications |
| Schneider Electric | Chief Digital Officer |
As you can see from the photos, the setting is perfect for a cutting-edge discussion related to AI, customer service, and other topics of interest to both IPsoft and the CXOTalk audience.
As a direct result of this program, IPsoft was invited to participate in several RFP processes, in both Europe and the United States.
“The in-studio series with CXOTalk... created the highest ROI (+20X) we have received from our demand gen investments.”
The CXOTalk Forum was directly responsible to establishing a trust-based relationship between IPsoft and the guest. As a result, IPsoft gained the opportunity to bid on several RFPs that otherwise would not have materialized.
IPsoft's Chief Marketing Officer, Anurag Harsh, commented: “The in-studio series with CXOTalk resulted in one major deal and opened up several more discussions and RFPs. It created the highest ever ROI (+20X) from our demand gen investments.”
Video Examples
Each CXOTalk Forum event consists of a 45-minute conversational interview conducted in front of a live audience. We then edit the video to create a shorter version, around 20 minutes in length, with the best content from the live conversation. The videos below show several examples of edited versions created during the IPsoft series.
Human + Machine: AI Advice for Business with Paul Daugherty, Chief Innovation and Technology Officer, Accenture
In his role at Accenture, Paul Daugherty is one of the most influential figures in artificial intelligence today. He is an author, strategist, and futurist who advises large companies and governments around the world on issues surrounding AI. In this clip, he presents topics from his book, Human + Machine, which covers how the future of AI involves people and machines working together.
User Experience and Design with Scott Belsky, Chief Product Officer, Adobe
Scott Belsky is an author, entrepreneur, and business executive responsive for Adobe's Creative Cloud series of product. In the following video, Belsky discusses his book, The Messy Middle, and explains how to manage complex projects successfully.
Changing Healthcare with Aetna with David Edelman, Chief Marketing Officer, Aetna
Before joining Aetna, for many years David Edelman ran the marketing practice at McKinsey. In that role, he advised large organizations how to engage consumers using digital marketing, social media, and personalization at scale. In the video below, Edelman, explains how Aetna uses this same approach to encourage health and wellness among Aetna members.