Data / Analytics
CXO Conversations on Data and Analytics
CXOTalk Episodes on Data / Analytics
Andy Mendelsohn: Oracle and The Autonomous Database
Oracle's Executive Vice President of Database Server Technologies explains the Oracle Autonomous Database.
Data Science: Applications, Lessons in Finance and Entertainment
Data science has useful applications in financial services and the entertainment industry. Matthew Marolda, Chief Analytics Officer at Legendary Entertainment, and Dr. Anthony Scriffignano, Chief Data Scientist at Dun & Bradstreet, tell CXOTalk about the core techniques of data science, its common elements across industries, and lessons to be learned.
Using the SiriusDecisions Demand Waterfall
What is the SiriusDecisions Demand Waterfall? Josh Mueller, Senior Vice President of Global Marketing at Dun & Bradstreet, speaks with CXOTalk about how B2B companies can measure marketing success and use data to determine which activities yield the best results.
Steps to Build an SEO Strategy
The success of inbound marketing relies on the right content combined with a clear SEO strategy.
Digital Insights Webisode: Digital Marketing Analytics for Marketing Execs
Digital is enabling a business model shift with data and analytics at the center of the shift.