Jenifer Robertson, AT&T

Jenifer Robertson is the Executive Vice President & General Manager of AT&T Mass Markets, where she leads a team of industry experts in AT&T's mission to connect more than 100 million customers to what matters most to them - at home, at work, and on-the-go. Mass Markets encompasses profit & loss responsibility for AT&T’s wireless and consumer wireline businesses, delivering more than $90B in annual revenue – AT&T’s largest revenue stream. Her team grows new customer relationships and strengthens relationships with existing customers by overseeing strategy, product, marketing, distribution, and operations for ~4000 AT&T retail stores and over 4000 Cricket Wireless Authorized Retail stores.

With 23 years of experience at AT&T, I've held various leadership positions spanning customer operations in retail, contact centers, and field services. My journey also includes roles in technology planning and corporate strategy, all driven by a deep commitment to prioritizing customer experience and supporting our dedicated teams in achieving AT&T's growth objectives.

Outside of my responsibilities at AT&T, I actively contribute to the industry by serving on the board of directors for CTIA and Gigapower, as well as on the advisory council for Graduate Studies and Research at the University of Notre Dame.