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Laura Ries, RIES

Positioning Strategist

Conversations with Laura Ries

55:41

The Branding Manifesto: Choose Your Enemy, Win the War

Sep 12, 2025 15,432 views

#Digital Marketing
#Customer Experience

Laura Ries Biography

Laura Ries is a brand marketing expert and the chairwoman of global consulting firm RIES, which continues the legacy of her late father Al Ries, positioning pioneer and co-author of Positioning: The Battle for Your Mind – one of the best-selling marketing books of all time. Having led RIES for 30+ years, she speaks and consults clients around the world. Laura is co-author (with Al Ries) of five books including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR, and author of The Strategic Enemy (Sept) and Visual Hammer. She is based in Atlanta.