Mark Curtis, Accenture Interactive

Mark Curtis is a serial entrepreneur and innovator who has worked in media, digital, mobile and design for 30 years.

His first company, Curtis Hoy, pioneered a new market sector of radio sales promotion in 1989 as the commercial UK radio industry flourished under deregulation. In 1994 he and Mike Beeston set up CHBi, an offshoot to Curtis Hoy, to explore the marketing potential of the (then) emerging interactive and “new” media. In 1998 CHBi became part of Razorfish. Mark’s role evolved to EVP Products and Service in which he ran a change management program for all 2,000 employees which restructured and radically simplified Razorfish’s approach to clients and projects.

In 2001 he co-founded service design consultancy Fjord with Mike Beeston and Olof Schybergson. At Fjord Mark is Chief Client Officer, and his role spans offer definition, marketing and business development. Fjord was acquired by Accenture in May 2013.

Mark is a frequent speaker at conferences and commentator in the media. He has published a book, “Distraction – Being Human in the Digital Age” about the social effects of new technology.