Scott Brinker is the author of chiefmartec.com, a blog that examines the intersection of marketing, technology, and management, and he's the program chair of the MarTech conference series. A practicing marketing technologist, he is also the CTO of ion interactive, a marketing software company that provides a platform for producing and delivering interactive content. Scott also created the “Marketing Technology Landscape Supergraphic” a widely dispersed vendor blueprint for marketing professionals in every industry vertical; and categorizes solution providers for each and every marketing category; middle-ware; infrastructure and marketing platform. He has degrees in computer science from Columbia and Harvard and an MBA from MIT.
Scott Brinker Content
What is marketing technology and how is it changing? Scott Brinker, co-founder, president and CTO of ion interactive, tells Michael Krigsman of CXOTalk about the changing landscape of post-click marketing and conversion optimization through AI and greater personalization.
Agile Marketing for a World of Constant Change
14 Rules for Data-Driven, not Data-Deluded, Marketing
The Marketing Technologist: Neo of the Marketing Matrix, By Scott Brinker
Strategy, Marketing, and Technology are all Intertwined By Scott Brinker
Why We Bet Our Whole Company on Marketing Apps, By Scott Brinker
Marketers Regularly Use Over 100 Software Programs, By Scott Brinker
A 2-Sided Silver Bullet for Marketing and Sales Alignment?, By Scott Brinker
4 Topologies of Integrated Marketing Technology Stacks, By Scott Brinker
The system dynamics of 2,000+ marketing technology vendors,
Marketing Technology Landscape Supergraphic (2015)
Scott Brinker is a leading proponent behind the Chief Marketing Technologist movement and his blog, chiefmartec.com, is required reading on the subject. He is also co-founder and CTO of ion interactive, a software company that providers marketers with a platform for creating and testing post-click experiences.