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Scott Brinker, Chief Marketing Technologist Blog
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Scott Brinker Biography
Scott Brinker is the author of chiefmartec.com, a blog that examines the intersection of marketing, technology, and management, and he's the program chair of the MarTech conference series. A practicing marketing technologist, he is also the CTO of ion interactive, a marketing software company that provides a platform for producing and delivering interactive content. Scott also created the “Marketing Technology Landscape Supergraphic” a widely dispersed vendor blueprint for marketing professionals in every industry vertical; and categorizes solution providers for each and every marketing category; middle-ware; infrastructure and marketing platform. He has degrees in computer science from Columbia and Harvard and an MBA from MIT.
Articles by Scott Brinker
- Agile Marketing for a World of Constant Change
- 14 Rules for Data-Driven, not Data-Deluded, Marketing
- The Marketing Technologist: Neo of the Marketing Matrix
- Strategy, Marketing, and Technology are all Intertwined
- Why We Bet Our Whole Company on Marketing Apps
- Marketers Regularly Use Over 100 Software Programs
- 4 Topologies of Integrated Marketing Technology Stacks
- The System Dynamics of 2,000+ Marketing Technology Vendors
- Marketing Technology Landscape Supergraphic (2015)