Scott Brinker is a leading proponent behind the Chief Marketing Technologist movement and his blog, chiefmartec.com, is required reading on the subject. He is also co-founder and CTO of ion interactive, a software company that providers marketers with a platform for creating and testing post-click experiences.
Scott Brinker, Chief Marketing Technologist Blog, ion interactive
Scott has been an entrepreneur at the intersection of marketing and technology for some time. Before his current software venture, he and his co-founders ran a successful web development agency, which among other things built most of the web marketing infrastructure for Citrix. Previously he ran a web technology consultancy that built early web apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu. Scott started my career as a teenager, developing BBS software and dial-up multi-player games before the birth of the web.
Scott graduated from Columbia University with a BS in computer science, then went on to get an MBA from MIT and an master’s degree in computer science from Harvard University.
Published Date: Mar 21, 2014
Author: Michael Krigsman
Episode ID: 50