Scott Brinker, Chief Marketing Technologist Blog, ion interactive

Scott Brinker is a leading proponent behind the Chief Marketing Technologist movement and his blog,, is required reading on the subject. He is also co-founder and CTO of ion interactive, a software company that providers marketers with a platform for creating and testing post-click experiences.


Mar 21, 2014

Scott has been an entrepreneur at the intersection of marketing and technology for some time. Before his current software venture, he and his co-founders ran a successful web development agency, which among other things built most of the web marketing infrastructure for Citrix. Previously he ran a web technology consultancy that built early web apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu. Scott started my career as a teenager, developing BBS software and dial-up multi-player games before the birth of the web.

Scott graduated from Columbia University with a BS in computer science, then went on to get an MBA from MIT and an master’s degree in computer science from Harvard University.



Published Date: Mar 21, 2014

Author: Michael Krigsman

Episode ID: 50