Brian Halligan, CEO of HubSpot, Discusses Context
Brian Halligan, CEO of HubSpot, believes that "context" is the game changer in today’s world.
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Do you believe that "context" is going to eat the software business? Have context-oriented technologies and business models disrupted the B2C industry?
Brian Halligan, CEO of HubSpot, believes that "context" is the game changer in today’s world. Hear him discuss how the use of context-sensitive channels is disrupting businesses, for example, in-bound marketing and in-bound recruiting. Context-oriented technologies are enabling outcomes that previously had been accomplished only through business scale.