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Fred Kirsh, Chief Digital Officer of the New England Patriots
In the world of sports franchises, value means the fan has the experience that the fan expected.
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Fans are key stakeholders of sports franchises. Fan relations at the New England Patriots is all about deepening the emotional ties from the fans to the team.
In the world of sports franchises, value means the fan has the experience that the fan expected. Fans want to feel they are part of the team. Fred Kirsch, CDO of the New England Patriots football franchise discusses how they are trying to create this experience and extend the experience and the fan base through digital technology.