Who's Using Customer Experience Technology to Improve Their Digital Business?
CXOTalk Episodes on Customer Experience
Brand Loyalty: Lessons from the San Francisco 49ers
How does one of the most successful sports franchises in the United States cultivate a fan base that is intensely loyal and passionate? The Chief Marketing Officer of football team the San Francisco 49ers shares ideas on fan experience, brand intimacy, and customer engagement in professional sports.
Digital Customer Experience at Walgreens Boots Alliance
With $135 billion in revenue and 450,000 employees, the Walgreens Boot Alliance is a retail healthcare and pharmacy giant. How does this large company plan for digital transformation and digital customer experience? The company's Global Chief Technology Officer, Mike Maresca, explains customer experience, data, and personalization at scale.
CEO Perspective: How to Build Customer and Brand Loyalty
Building customer loyalty is every company's first challenge. Charlie Cole, CEO of FTD, a 100-year-old retail and ecommerce brand, explains how to create customer loyalty in 2022.
How to Use Net Promoter Score (NPS) to Build Brand Loyalty
Net Promoter Score (NPS) is one of the most important metrics for evaluating customer satisfaction, building brand loyalty, and growing revenue. The developer of NPS, Fred Reichheld, explains how to use NPS and pitfalls to avoid.
What is Customer Engagement and Why Should You Care?
Modern customer engagement means using data and analytics to create personalized, relevant, and timely interactions across every channel. Because customer engagements occur at every point in the buying cycle — from initial contact to ongoing customer support — getting these interactions right is essential to improving customer satisfaction, loyalty, revenue, brand experience, and customer lifetime value.