Mayur Gupta is the Senior Vice President, responsible for the OmniChannel Solutions business and Digital Capabilities across the organization. He heads up the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals. He has established a Digital Center of Excellence that is continuously evolving digital capabilities and establishing new standards and best practices across Integrated Experience Planning, Media, Content, CRM & Consumer Segmentation, Data Analytics & Insights, Marketing Technologies and Platforms both for Healthgrades B2C business as well as the B2B business.
Prior to HealthGrades, Mayur was the Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands. He was a catalyst in the company's digital transformation and established a global marketing technology & digital capability organization that delivered Omni-Channel Seamless Experiences across Media, Content, Data, Analytics and eCommerce.
Last year, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014. He sits on various Advisory Boards including the IBM's CMO Council, BrandInnovators and Global MarTech Conferences. He frequently writes for AdExchanger, The Economist, CMSWire, the CMOClub; has co-authored a number of whitepapers.
Prior to Kimberly Clark, Mayur spent almost 13 years @SapientNitro leading digital marketing engagements for global brands like Coca Cola, Unilever, ESPN XGames, Mars, Citibank, Chrysler, FIAT Abarth, Motorola, Burger King & others.