Mayur Gupta, Chief Marketing Technologist, Kimberly-Clark

Mayur Gupta works at the intersection of marketing and technology for consumer products brand Kimberly-Clark.Mayur leads the company's global marketing technology landscape and provides thought leadership through his blog and speaking engagements.


Apr 25, 2014

Mayur Gupta, marketing technologist and thought leader, specializes in combining marketing, eCommerce & creative strategies with enterprise, tactical & emerging marketing technologies to deliver exceptional consumer experiences and innovation across channels. As a Global Head, Marketing Technology & Innovation for Kimberly Clark, Mayur leads the global marketing technology landscape and provides thought leadership, vision and strategy to enable Kimberly Clark's marketing & eCommerce objectives across all global brands. He drives both enterprise and tactical marketing technologies & capabilities across web, mobile, social, CRM, eCommerce & Analytics to enable KC's brands get ahead of the curve and deliver the most optimized and relevant consumer experience. This includes adoption of new marketing & eCommerce technologies through an ongoing innovation framework (from agile methodology, trials, POCs, pilots to commercialization).

Prior to joining Kimberly Clark, Mayur spent over 12 years @ SapientNitro as Director, Marketing Technology. He was part of the Marketing Services Leadership Team & used his technology expertise & understanding of the cross channel interactive marketing spectrum to architect & build all round digital marketing solutions & platforms that bring the brands on par with ever changing customer needs & market trends. Lead many successful client engagements such as Coca Cola, Unilever, ESPN XGames, Mars, Chrysler, FIAT Abarth, Cisco, Motorola, Burger King, VisitFlorida, Celebrity CruiseLines and others.



Published Date: Apr 25, 2014

Author: Michael Krigsman

Episode ID: 56