Mayur Gupta works at the intersection of marketing and technology for consumer products brand Kimberly-Clark.Mayur leads the company's global marketing technology landscape and provides thought leadership through his blog and speaking engagements.
Mayur Gupta, marketing technologist and thought leader, specializes in combining marketing, eCommerce & creative strategies with enterprise, tactical & emerging marketing technologies to deliver exceptional consumer experiences and innovation across channels. As a Global Head, Marketing Technology & Innovation for Kimberly Clark, Mayur leads the global marketing technology landscape and provides thought leadership, vision and strategy to enable Kimberly Clark's marketing & eCommerce objectives across all global brands. He drives both enterprise and tactical marketing technologies & capabilities across web, mobile, social, CRM, eCommerce & Analytics to enable KC's brands get ahead of the curve and deliver the most optimized and relevant consumer experience. This includes adoption of new marketing & eCommerce technologies through an ongoing innovation framework (from agile methodology, trials, POCs, pilots to commercialization).
Prior to joining Kimberly Clark, Mayur spent over 12 years @ SapientNitro as Director, Marketing Technology. He was part of the Marketing Services Leadership Team & used his technology expertise & understanding of the cross channel interactive marketing spectrum to architect & build all round digital marketing solutions & platforms that bring the brands on par with ever changing customer needs & market trends. Lead many successful client engagements such as Coca Cola, Unilever, ESPN XGames, Mars, Chrysler, FIAT Abarth, Cisco, Motorola, Burger King, VisitFlorida, Celebrity CruiseLines and others.
Published Date: Apr 25, 2014
Author: Michael Krigsman
Episode ID: 56