At the disruptive intersection of government, healthcare, and technology is the health insurance industry. David Edelman, CMO of Aetna, is helping design personalized experiences for customers based on their lifetime health journeys. He’ll explain innovation in a stodgy industry facing a volatile market, and describe how technology and marketing, together, will transform healthcare.
As Chief Marketing Officer for Aetna, David Edelman lead the research, design, strategy, and implementation of enterprise-wide marketing initiatives. His focus is on designing personalized experiences for customers and partners based on their lifetime health journey. David believes that healthcare is in the early days of a revolution, particularly in the area of digital engagement and brand loyalty.
Prior to this role, he held numerous leadership positions at premier management consulting firms and digital agencies. For the past eight years, he worked at McKinsey & Company where he co-led the Global Digital Marketing and Sales Practice and served as Chief Marketing Officer for McKinsey's Marketing and Sales Practice. Prior to McKinsey, he was Executive Vice President for strategy and analysis at Digitas, and earlier was a partner with the Boston Consulting Group. David speaks frequently at industry conferences and events, and blog on topics ranging from digital marketing to the Customer Decision Journey.
David holds a Bachelor's Degree in economics from Harvard College and an MBA from Harvard Business School.