This special edition of CxOTalk is being presented live in New York City at the CIO Perspectives conference presented by CIO Magazine. Our special guest is Brandon Berger, Chief Digital Officer at Ogilvy & Mather and a member of the company's Worldwide Board.
This special edition of CxOTalk is being presented live in New York City at the CIO Perspectives conference presented by CIO Magazine. Our special guest is Brandon Berger, Chief Digital Officer at Ogilvy & Mather.
Brandon leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. Brandon is also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives, Brandon is responsible for establishing and leading the digital agenda across the network: this includes setting the network’s global digital strategy, leading M&A and offer development; along with building new capabilities and practice areas, and for bringing this to clients.
Under Brandon's leadership, Ogilvy has built the largest global digital network. A global platform, that is capable of mobilizing worldwide resources for any client regardless of location. Ogilvy has also made digital capabilities core to the entire business. This includes establishing key global practices and M&A around mobile, ecommerce, data, user experience, technology and delivery, and launching Social@Ogilvy, the largest social agency network in the world.
Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the 9th largest advertising and marketing holding company. Brandon was responsible for digital corporate strategy, M&A, and portfolio optimization. Brandon was instrumental in transforming the organization from 10% of their total revenue from digital services to over 40%. In addition, he led their investments in venture portfolios, and launched the first Agency Trading Desk.
Published Date: Apr 22, 2014
Author: Michael Krigsman
Episode ID: 55