Great Sales Stories make an Emotional Connection

Emotional connection, great stories will often have quantification and you know sometimes you can’t get that, so to me that’s an option if you put that in places. But if you can quantify value, emotional connection to the problem that your prospect feels, and a connection as to why this should be on the top of their priority list versus number 10 or 20, because because we all know that enterprise buyers have lots of priorities.