Marry resources of large corporation with Lean Startup principles to spur innovation in well-established companies.
When it comes to innovation, Steve Blank discusses how you get the best of both worlds when a lean startup has access to the resources and assets of a large corporation.
Lean start-ups actually started exactly as it sounds was into early-stage ventures actually figured out how to make startups more efficient, and faster and spend less time and money on which was an incredibly finite resource. But we’ve now taken those same tools and techniques, and we’ve applied them to large corporations taking advantage of all the benefits that large companies have. A lot more resources than startups, a lot more manpower and certainly an existing set of customers, channels, and all the parts of the business models that a startup has to search for.
Published Date: Jul 27, 2015
Author: Michael Krigsman
Episode ID: 216